First Impressions: "The First Impression That One Gets Of A Ruler And Of His Brains Is From Seeing The Men He Has About Him."
Merit: "A prince must show himself a lover of merit, give preferment to the able and honor those who excel in every art."
Fortune: "I certainly think that it is better to be impetuous than cautious, for fortune is a woman, and it is necessary to conquer her by force.
Flattery: There is no other way of guarding one's self against flattery than by letting men overstand that they will not offend you by speaking the truth; but when everyone can tell you the truth, you lose their respect."
Conspiracy: "A prince/leader need trouble little about conspiracies when the people are well disposed, but when they are hostile and hold him in hatred,then they must fear everything and everybody."
Goodness:"A man who wishes to make a profession of goodness in everything must necessarily come to grief among so many who are not good. Therefore, it is necessary....to know how not to be good, and to use this knowledge and not use it, according to the necessity of the case."